There are several directions you can take when it comes to web design. How you design your site will significantly impact user experience, directly affecting your business.
If you are unsure of what steps you can take for your website, don’t worry. We have compiled four tips on creating a fantastic website for your business.
1. Keep the Pages Clutter-Free and Minimal
It’s always good to keep things simple. This applies to every aspect of web design and development, from choosing a suitable theme to creating a good user experience.
When designing a website, you want to avoid putting too much content on a page, which could make it cluttered. The aim is to provide your users with the information they want quickly without going through irrelevant content.
This is why it’s vital to keep your navigation menu simple; avoid using too many images and only include a decent amount of information on the pages.
2. Create Secondary Pages
If you feel like you cannot omit a lot of information or content, you can resolve this by creating secondary pages. With secondary pages, users can find exactly what they are looking for among all the content. Secondary pages will make your website clutter-free while including all the necessary information.
An excellent example of this is a microsite. A microsite is a website that is part of a bigger website. It is usually used for marketing purposes and provides a different experience as it has a dedicated URL and design/layout.
For example, a microsite could be a shop or a service page. This way, your users can find what they are looking for without being frustrated by a cluttered main website.
3. Keep Readability in Mind
The readability of a website is the main factor that contributes to a smooth user experience when navigating and reading the website.
To make sure your readers have an easy time on your website, you need to:
Use nice and clean fonts
Avoid using too many bold and italics as they decrease readability and make it hard for users to read
Use a decent-sized font, preferably 14px or larger
An excellent way to check your website’s readability is to check it on various mobile devices. If the readability is hard to read on a small screen, many of your users will already have difficulty accessing it through their mobile devices.
4. Optimise Your Website for Mobile
As more and more people use their mobile phones to perform online research, optimising your website for mobile access is important.
By optimising your website for mobile, users will be able to find the content they want to see quickly, instead of being frustrated by too much content.
This is not only important for research but also conversions. If your website is hard to view on a small screen, users are likely to have a bad user experience, reducing the number of conversions you get.
Conclusion
There are many aspects to creating a great website and many ways to accomplish this. The tips mentioned above are only some things you need to consider. Web designing can both be fun and stressful, but once you have an excellent website, you will be able to get your business more growth.
If you need some help with web design, you can work with Pure Marketing. We are a digital marketing agency based in Birmingham offering web design and other digital marketing strategies like SEOs. Make a move on marketing your business digitally by working with us at Pure Marketing.