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Google Ads & PPC Management

Google Ads That Deliver Real ROI

Profitable PPC campaigns that put your offer in front of ready-to-buy customers, cut wasted spend, and turn ad budget into measurable enquiries and sales.

£408k
Conversion value generated
9.5%
Conversion rate achieved
£1m+
Return on ad spend

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Tell us about your business and we'll be in touch within one working day.

No obligation. We'll never share your details.
Why Our PPC Works

Clicks Are Easy. Profit Is The Point.

Anyone can spend a budget on Google. We manage the full funnel — campaign structure, ad copy, landing pages and tracking — so that every click has the best possible chance of becoming a paying customer.

Your ad spend stays in your own account, and your campaigns are run by Google-certified specialists with transparent reporting on the leads and ROI your budget is actually generating.

Strategic campaign structure & keyword research
Compelling ad copy, extensions & testing
Landing pages aligned to every campaign
Conversion tracking on every lead
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£408k
conversion value generated for one ecommerce client
Our Approach

Our Approach to Google Ads Management

We build Google Ads campaigns around what actually matters to your business—whether that's qualified leads, online sales, phone calls or showroom visits. Before we touch an ad account, we spend time understanding your margins, your customer journey and what success looks like for you. This means we're optimising for profit and business growth, not just clicks or impressions that look good in a report.

Our team holds Google Partner status and manages accounts across search, shopping, display and Performance Max campaigns. We focus on continuous testing and refinement: ad copy variants, landing page alignment, audience layering, and bid strategies that adapt to your sales cycle. You'll get transparent reporting that connects ad spend directly to outcomes, and a dedicated account manager who knows your business and responds when you need them—whether you're based in Birmingham, London or anywhere else in the UK.

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Strategy-led and built around your goals.
How It Works

How Our Google Ads Process Works

We start every engagement with a full account audit and strategy session, even if you're starting from scratch. From there, we handle campaign structure, keyword research, ad creation, conversion tracking setup, and ongoing management. You'll receive regular performance reviews with clear recommendations, and we'll adjust campaigns based on what the data tells us—seasonality, competitor activity, or changes in your business priorities.

This service suits businesses ready to invest in paid search properly, from ambitious startups to established brands looking to scale or improve their return on ad spend. If you're curious whether Google Ads could work better for your business, get in touch for a no-obligation conversation about your goals.

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A clear, collaborative process — no jargon, no surprises.
What We Offer

Every Type Of Google Ads, Under One Roof

Whether you want enquiries, online sales or both, we have a paid search programme built for it.

Shopping Ads

Showcase products with images and prices to drive ecommerce sales.

Display & Retargeting

Stay in front of visitors who didn't convert and bring them back to buy.

Lead Generation

Campaigns engineered to generate a steady, measurable flow of qualified enquiries.

Landing Pages

High-converting landing pages built to turn ad clicks into enquiries.

Conversion Tracking

Know exactly which clicks become customers, so every pound is accountable.

Free Google Ads Audit

See where your budget is being wasted and how to fix it.

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What's Included

Profitable Campaigns, Fully Managed

Campaign strategy & setup
Keyword research
Compelling ad copywriting
Ad extensions & assets
Landing page review
Conversion tracking
Budget & bid management
Competitor analysis
Google Analytics integration
Monthly reporting
PPC Management
POA · free quote
Plus your ad spend. Scaled to your goals, with no long contracts.
Dedicated Google Ads specialist
Conversion tracking on every lead
Transparent monthly reporting
No lock-ins, cancel any time
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How We Work

Our Google Ads Process

A clear path from wasted spend to a steady flow of profitable enquiries.

STEP 01

Audit

We review your current campaigns, tracking and wasted spend.

STEP 02

Strategy

We build a campaign plan around your best-converting keywords and offers.

STEP 03

Launch & Optimise

We launch, then continuously refine bids, copy and targeting for ROI.

STEP 04

Scale

We scale what's profitable and report clearly on leads and return.

Proven Results

Google Ads Case Studies

Anonymised for confidentiality. The numbers are exactly as achieved.

£408k
Conversion value
E-commerce

A Sports Retailer That Scaled On Google Ads

A 9.5% conversion rate from 67,000+ qualified clicks.

£1m+
Return on ad spend
Finance

A Bridging Lender With 7-Figure ROI

967 qualified leads at a 13.7% landing page conversion rate.

83/mo
Enquiries a month
Education

A Private College That Filled Its Open Days

A 7% conversion rate and £2.3m in potential pipeline value.

£47k
Conversion value
Home Improvement

A Building Materials Brand That Scaled Sales

Nearly 30,000 qualified clicks driven to a high-converting store.

£20k
Conversion value
Storage & Transport

A Storage Specialist With Profitable Search Ads

A 2.66% conversion rate from tightly targeted campaigns.

6.25%
Conversion rate
Automotive

A Specialist Retailer Punching Above Its Weight

£15k in tracked conversion value from a niche, high-intent audience.

Our cost per lead dropped while the volume went up. For the first time we could see exactly what every pound of ad spend was bringing back.
Director · Financial Services
Questions

Google Ads FAQs

It depends on your goals and the scope of the work, so we price every project individually. Tell us what you need and we'll send a tailored, no-obligation quote.
Unlike SEO, paid search can generate enquiries within days of launch. We then optimise continuously to improve ROI over time.
Your ad spend stays in your own Google Ads account and you keep full ownership. We manage and optimise it on your behalf.
We set up conversion tracking on every meaningful action — calls, form fills and sales — so you can see exactly what your spend returns.
No fixed minimum, but we'll advise the budget needed to compete profitably in your market during your free audit.
Paid Search That Pays Back

Google Ads Management Across Birmingham & The UK

As a Google Partner PPC agency in Birmingham, we build and manage Search, Shopping and Display & retargeting campaigns that generate enquiries fast — often within days of launch. Your budget stays in your own account, and we track every call and form fill with proper conversion tracking.

From lead generation to high-converting landing pages, every account is managed by a certified specialist with transparent reporting on cost per lead and ROI. For long-term growth, combine ads with SEO — see SEO vs PPC — or read our pricing guides. Managed on rolling terms with transparent reporting — get a free audit.

Let's Grow

Ready For Ads That Actually Pay?

Book a free Google Ads audit and discover exactly where your budget is being wasted and how much profitable growth is possible.

No long contracts Free audit & plan Google Partner agency
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Grab A Free Consultation Slot

Pick a time that suits you and we'll map out exactly how to grow your leads and enquiries.