Creating a website that ranks highly on Search Engines is key to creating authority within your niche. At Pure Marketing, we offer a free website audit to all new and existing clients, which includes a full analysis of ways to improve your online presence and rank higher on search engines.
In this article, we’re sharing five actionable steps that you can take to start improving your Search Engine Optimisation today.
- URLs – URLs are a powerful element to achieving search engine success. For example, the URL for this blog is “5 Ways to Improve Your On-Page SEO”. This is short, to the point and readable by Google. It means that searches that include “ways to improve on-page SEO” are likely to be shown the Pure Marketing blog, therefore creating click-through and authority. It’s important to review all your URLs for each and every page of your website, and utilize your keyword research to ensure your URLs match potential searches made by your customers.
- Backlinks – External Links are crucial in gaining credibility from both Google and your visitors. One of Googles ranking factors includes the number and quality of backlinks your website holds, so it’s crucial to regularly build backlinks from high-quality and reliable websites and gain authority in your space.
- Speed – If your website has a long loading speed, it gives your visitors an opportunity to click ‘back’ and visit your competitors. This not only loses you new customers, but it’s noted by Google that your bounce rate is high, therefore losing SEO credibility. Tip: You can test your website speed using this Google Developers tool.
- Images – Having relevant Alt-Text on your images ensures easier reading by Search Engines. This means your website images will be shown on Google Image Search, which will direct potential customers straight to your website.
- Content – Your Website Copy and Blogs are pivotal in helping you rank for your desired keywords, and are also one of the main factors for determining the ranking of your website. The more up-to-date and regular content you publish on your website, the more relevant your website is deemed.
Taking these five steps will give you a strong foundation for optimising your website. If you’re interested in a free in-depth SEO Audit, you can contact one of the team at Pure Marketing on info@puremarketing.uk.