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Shopping Ads

Put Your Products Front And Centre

We get your products showing for high-intent shoppers and scale the spend behind your best sellers.

£408k
Conversion value
9.5%
Conversion rate
ROAS
Focused

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Tell us about your business and we'll be in touch within one working day.

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Why Shopping Ads

Profitable Shopping Campaigns

Shopping ads show your product, price and image right at the top of the results, so shoppers see exactly what you sell before they click. We get your feed clean, your campaigns structured and your bidding focused on the products that actually make you money.

Every campaign is run by a Google-certified specialist who manages spend around return on ad spend, not vanity clicks, with clear monthly reporting on sales and ROI.

Clean, optimised product feed
Campaign structure built for profit
Bidding focused on your best sellers
Reporting tied to real ROAS
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£408k
in conversion value driven from paid campaigns
Our Approach

Our Approach to Google Shopping Advertising

We build Google Shopping campaigns around product data quality and strategic bid management. Rather than simply uploading your feed and hoping for the best, we optimise every attribute—titles, descriptions, product categories, and custom labels—to ensure your products appear for the searches that actually convert. Our team structures campaigns by margin, performance, and seasonality, so your budget flows towards the products and audiences that deliver genuine returns.

This approach means you're not competing on every possible search term. Instead, we focus your spend on high-intent shoppers who are ready to buy. Clients typically see improved visibility in search results, better-qualified traffic to product pages, and a clearer understanding of which items in their catalogue perform strongest. We provide transparent reporting that shows exactly where your investment is going and what it's achieving, so you can make informed decisions about stock, pricing, and promotions.

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Strategy-led and built around your goals.
How It Works

What's Involved in a Shopping Campaign

Google Shopping works best for retailers with structured product data—whether you're selling fifty products or fifty thousand. We start by auditing your existing feed, identifying gaps or errors that might prevent your products from showing. Then we'll set up or refine your Merchant Centre account, create campaign structures tailored to your catalogue, and implement conversion tracking to measure real performance.

Once live, we continuously test and adjust: refining bids, expanding into new product groups, and excluding searches that waste budget. This suits online retailers across fashion, homewares, electronics, and specialist sectors. If you'd like to explore how Google Shopping could work for your business, get in touch for a free, no-obligation chat with our team.

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A clear, collaborative process — no jargon, no surprises.
What's Involved

How We Build Profitable Shopping

A complete shopping programme built around the products that make you the most money.

Merchant Centre Setup

We get your Google Merchant Centre set up correctly and approved without the headaches.

Product Feed Optimisation

We optimise titles, images and attributes so your products show for the right searches.

Campaign Structure

We structure campaigns so your best products get the budget they deserve.

Bidding Strategy

We bid for return on ad spend, not just clicks, so every pound works harder.

Performance Max

We tap Performance Max to reach shoppers across Google's full network at scale.

Reporting & ROI

Clear monthly reporting on sales, spend and the return on every campaign.

Our shopping campaigns now drive a steady stream of orders, and we can finally see which products are paying us back and which aren't.
Managing Director · Legal Firm
Questions

Shopping Ads FAQs

Yes, shopping ads run from your Merchant Centre and product feed. We set this up for you and make sure it's approved and feeding correctly.
It's a Google campaign type that promotes your products across Search, Shopping, YouTube, Display and more from a single campaign, helping you reach shoppers at scale.
No. We work on rolling monthly terms because we'd rather earn your business with results than tie you in.
It depends on your goals and the scope of the work, so we price every project individually. Tell us what you need and we'll send a tailored, no-obligation quote.
Let's Grow

Ready To Scale Your Best Sellers?

Book a free audit and discover exactly how to get your products in front of high-intent shoppers and scale spend behind what sells.

No long contracts Free audit & plan Google Partner agency
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Pick a time that suits you and we'll map out exactly how to grow your leads and enquiries.