A professional qualifications and exam-training provider operated in a crowded niche where a few large players dominated the search results. It needed to be found for the specific courses its audience was searching for.
We built an in-depth content hub around each qualification, optimised course pages for high-intent search terms, and strengthened the site’s authority.
The result: over 3,200 course enrolments from organic search and £320,000+ in revenue, plus close to 600 keywords ranking.