For many of us, Covid-19 has meant that our websites have become our main “shop window”, so it’s important they provide resources, and systems to create lead generation and sales for your business. The following three steps are proven ways you can not only increase conversions, but also increase the authority of your website.
1. ChatBots
A Live Chat or a ChatBot on your website means offering an immediate and sometimes even a 24/7 availability. This means you can answer questions or queries that could lead to a sale, and avoid your visitor searching for answers on a competitor’s site.
2. Downloadable Content
Downloadable content such as a Blog, Guide or Template, is the beginning of a sales process. If a visitor downloads one of your pieces of work, it means they’re already interested in your business, already aware of your service, and are in need of what you sell. It allows for you to follow up with a warmer call, and build a relationship that could lead to a sale.
3. Forms
It’s without a doubt that a potential customer could be visiting your site, but is hesitant to buy the first time. Forms will allow you to capture the contact details of your visitors and create a GDPR friendly email list for you to contact and engage through emails and marketing campaigns. Similar to your downloadable content, this allows you to make warmer approaches to these prospects.
If you’re interested in a free in-depth Website and Sales Audit, you can contact one of the team at Pure Marketing on info@puremarketing.uk.