User Experience, commonly known as UX, is one of the most important aspects to take into consideration when creating a website.
In this article, we’ll share steps you can take to create the most user-friendly website.
1. Get to know your audience.
Getting to know your audience allows you to expand and create experiences that voice your users needs. One way to do this is by creating a user persona, this is the ideal/target audience for your website. An example of this could be a fashion website that is aimed at 25-year-old women, your marketing and website design team would need to review, research and create personas that match an average 25 Year Old Women to create the ideal and most seamless experience for her.
Please note: personas change over time, so it’s important to keep refreshing these along with your website.
2. Interface testing.
When you’re creating a user interface you should collect as much data as you can. You can create two different user interfaces, one may be slightly or drastically different from the other. Testing the interfaces allows you to compare the effectiveness and the quality of experience between the two interfaces. Small changes can change the quality and effectiveness on your page. Google Optimize is a good platform to use for testing user interface. Google optimize allows you to split your website into two groups and show the two groups different versions of pages on your website. This allows you to see which version is better than the other and then make adjustments to your website.
3. User surveys.
Talking to existing or potential users of your website allows you to get a better insight as to what would be the best design for your website. Carrying out user surveys are a good way to find out what aspects of your website are doing well and what parts aren’t liked by the target audience. For example, you could like one part of your website and think it is the best thing about it, but the users may not like it because they think it is too complicated. Here are some questions you could ask on your survey: Do you feel like the website is too complicated? Did you feel like the website appealed to you? How would you go about purchasing an item?. Surveys allow the users to give you back a lot of constructive criticism.
User experience is important because if a user finds a website too complicated and hard to use, too slow, or not designed properly, they are most likely to leave the website, resulting in reduced sales and leads.
For support on User Experience or Website Design, please contact a member of the Pure Marketing team.