Having success in organic search today requires optimizing for a mixture of ranking factors that search engines consider essential. These include technical, on-page and off-page. Over the years, we’ve seen a large increase in off-page techniques like link building, content marketing and other technical aspects. But the reality is, off-page SEO won’t do much good if your website doesn’t pay attention to the basics of on-page ranking factors.
A Smart SEO practitioner will know that on-page Optimisation should constantly be top of the list. and since the search engine landscape is ever-changing, it’s essential to make sure your on-page SEO knowledge and content is up to date.
So in this post, we are going to check out what on-page SEO is, why it matters so much, and ten of what we feel are most significant on-page SEO considerations for website success in 2020.
What Is On-Page SEO?
On-page SEO (also referred to as on-site) refers to the practice of optimizing your sites or blog posts to boost search engine rank in Google and boost organic traffic. It’s not just publishing relevant, quality content, on-page SEO also includes optimizing headlines, HTML tags (title, meta, and header), and pictures. Its also about ensuring your website includes a good level of experience, authority, and trust.
It takes into consideration over 200 aspects of the webpage that, when added together, will improve your website’s visibility within the search results and move your target keywords to rank higher.
Why Is It Important?
On-page SEO is crucial because it allows search engines to understand your website and its content, as well as identify if it’s relevant to a searcher’s query. As search engines become more and more sophisticated, there’s a greater focus toward relevance and semantics in search engine results pages (known as SERPs).
Google is now such a lot better at understanding what users are searching for once they type a query and delivering search results that meet user intent. Its algorithm is ever-evolving and this is often where an experienced SEO comes in to constantly track and follow these changes.
Adapting to these algo updates is crucial, and you’ll be able to do it by ensuring that your website and its content, both what’s visible to users on your webpages and also elements that are only visible to search engines like HTML tags, structured data etc are always well-optimized and up to date. If you place your effort and budget into on-page strategies, you’ll see a lift in traffic and an increase in your search presence. alongside a focused off-page strategy.
So let’s have a look through what we predict the most important elements of on-page SEO are. focusing on these ten areas will help improve your content and authority which can increase your rankings, traffic, and conversions. At the end of the day, this is what we would like for our business!
E-A-T, stands for Expertise, Authority, and Trust, it’s a part of the framework that Google raters use to assess content, webpages, and websites as a whole. The industry remains on the fence about this as a significant ranking factor or exactly how Google and other search engines apply this algo. Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and websites that contain low-quality content are less visible. there’s a transparent relationship between what search engines consider high-quality content and what appears within the search results. E-A-T is playing a role in Google’s organic search results, exactly how, nobody knows but you can be sure E-A-T must be implemented in your SEO campaign.
Producing SEO Content
SEO writing is creating content with both search engines and users in mind. there’s an art to writing solid SEO content and it’s more than just keyword research and fill in the blanks for sure. Merely producing content for the sake of it just won’t do. Remember that you’re writing content for people and you want them to spend time reading it, therefore, that content must be of excellent quality, substantial, and in particular relevant.
Constant Content Audits
Most SEO content creators are focused on creating new content and sometimes forget to audit clients existing content. And this is often an error.
Auditing and updating your existing content is important because it helps you:
Check whether your existing content is achieving the goals it had been created for.
Check the information in your content remains accurate or has become stale (or even outdated).
Determine what kinds of content are performing well on your site.
Content audits can significantly help your SEO strategy, and they should be done regularly. As an SEO agency, we check all content monthly.
The title tag is an HTML tag that exists in the head section of every webpage and provides an initial context on what the topical subject of the page is about. it’s featured prominently in the SERP’s as well as in the browser window. The title tag by itself doesn’t have much impact on organic rankings but it shouldn’t be overlooked. Missing, duplicate and badly written title tags can impact your SEO results, so check that you’re optimizing for this element.
Since the start of SEO, meta descriptions are viewed as a very important Optimisation area. Meta descriptions are meta tags that describe what the page is really about, they’re displayed within the SERPs below the title of the page. While Google maintains that meta descriptions don’t directly help with rankings, there’s evidence that better descriptions do help and that they certainly boost CTR (click-through rate). Optimizing meta description correctly allow your pages to stand out in the SERP’s so make the most of this valuable real estate and use it wisely.
Page Title Headlines
If you would like your website content to perform well in search? Then you got to start writing good compelling headlines. an excellent headline can often be the difference between a click and an impact that’s why it’s essential to make them with this in mind. Your headlines got to spark interest for it to face bent potential users on SERPs and successively making them click through and continue reading the remainder of your content.
Page Header Tags
Header tags are HTML elements (H1-H6) used to show your website’s headings and subheadings within your content. Header tags aren’t as important for your site rankings as they used to be. However, these tags still serve a vital function for your users and your SEO. So you still need to concentrate on these as they will indirectly impact your rankings by:
Making your content more natural and far more enjoyable for visitors to read.
Providing keyword-rich context about your content so that search engines can better comprehend it.
Keyword Cannibalization Issues
Targeting a particular term across multiple web pages can cause “keyword cannibalization” which has some potentially disastrous consequences for your on-page SEO. once you have a variety of pages ranking for a similar keyword, your website is competing with itself as search engines won’t fully understand which page to rank. It’s essential to spot whether keyword cannibalization exists on your website and resolve it as soon as possible to assist the right pages rank for the phrases you’re targeting.
Adding images is a superb way to make your webpages more appealing. But not all images are created equal and a few can even hamper your website on mobile devices. When adding images they’re often resized by your website CMS so always check that the ratios aren’t too big if the image will only be displayed as a thumbnail on your website. Optimizing images properly by having no empty alt tags and good titles will assist you to make the most of a really valuable SEO asset. Image Optimisation has many advantages like additional ranking opportunities (show up on Google Image Search), better user experience and faster page load times. Your images shouldn’t be an afterthought. make certain to include images that enhance your content and user experience and use descriptive titles followed by keywords in your alt tags.
Enhancing your website’s on-page SEO elements, in all honesty, is just a small part of the battle. the other focus is ensuring that users won’t bounce, but instead, they’ll continue viewing your content, interacting with it, and hopefully keep returning for more. Retaining engaged users is one of SEO’s biggest challenges. to boost user engagement, concentrate on aspects like site speed, user experience, and content Optimisation. Allow easy navigation and supply internal linking to permit your users to find new content by linking to other relevant articles and pages.