Abbey Commercials is a family-run commercial vehicle business in Worcestershire, established in 1969 and specialising in used Suzuki Quadtruck kei trucks imported from Japan, alongside finance and contract hire. The business needed a responsive website and a brand refresh that presented its stock properly. We delivered both.
The brief
The Quadtrucks are a niche product with a specific audience: farms, estates and light commercial users who need a compact, capable 4×4. Buyers want to see what is in stock, with year, mileage, transmission and price, and to understand how the import process and the finance work.
The existing brand and website did not reflect a business with more than fifty years behind it. The brief was a refreshed identity and a site that made the stock the star.
What we did
We refreshed the Abbey Commercials brand with a cleaner look and applied it across a new bespoke WordPress website. The navigation is simple: Home, Used Vehicles, Quadtrucks, Finance and Contract Hire, and Contact, with an ‘open seven days, by appointment’ notice in the header.
Stock is presented in a listing format showing each vehicle’s year, mileage, transmission, fuel type and price, so a buyer can compare at a glance. The About section explains how the trucks are sourced and imported from Japan and what buyers can expect in terms of age and mileage.
A ‘Why Us’ section covers finance through third-party providers, card payments, part exchange and the location between Redditch and Bromsgrove near the M5 and M42. The Finance and Contract Hire page sets out the options, with the FCA credit broker disclosure in the footer. A ‘Book your appointment’ button leads to the contact page and phone numbers are shown throughout. The site is fully responsive, since many buyers browse stock from a phone.
Why it works
Vehicle buyers want detail and they want it quickly. Clear listings with the key facts, and an honest explanation of where the vehicles come from, do more to build trust than any amount of marketing copy.
A refreshed brand also matters for a long-established business. It signals that the company is current and professional without losing the family-run feel.
The result
Abbey Commercials now has a refreshed brand and a responsive website that showcases its commercial vehicles with clear stock listings, explains finance and contract hire, and makes booking an appointment simple.
Frequently asked questions
Do you build websites for other vehicle dealers?
Yes. We work with car, van and specialist vehicle dealers across the UK from Birmingham and London, including stock listings and finance pages.
Can we add and remove vehicles ourselves?
Yes. Stock listings are managed in WordPress, so you can add a new vehicle with photos and details, or mark one as sold, without a developer.
Can you do a brand refresh alongside the website?
Yes. We often refresh a logo, colours and typography as part of a website project so the two work together.
Can you integrate a stock feed?
In many cases yes. If you manage stock in a dealer management system, we can look at pulling listings through automatically.
Can you help us get found by buyers on Google?
Yes. We run SEO and Google Ads for dealers on rolling monthly terms with no long contracts, and we offer a free audit.
