The Doctors Practice is a CQC-registered private GP and aesthetics clinic in Edgbaston, Birmingham, led by two GPs and open seven days a week. With a very wide range of services, the clinic needed a website that helped patients find what they were looking for and book without fuss. We designed and built a clean, user-friendly site with online booking built in.
The brief
The clinic offers private GP appointments, health screening and diagnostics, sexual and women’s health, men’s health, minor surgery, vaccinations, allergy and mental health clinics, and a full aesthetics menu. Presenting all of that without overwhelming a patient was the central challenge.
The site also had to reassure. Patients choosing a private clinic want to see that it is regulated, doctor-led and well reviewed before they book.
What we did
We built a bespoke WordPress website with the clinic’s services grouped into clear categories, each with its own page, and a site search for patients who know exactly what they need. The homepage leads with CQC registration and the doctor-led message, backed by accreditation logos including GMC, CQC and JCCP.
Online booking is embedded directly in the site using the clinic’s Semble booking system, with separate ‘Book GP Appointment’ and ‘Book Aesthetics’ routes and a dedicated widget for evening appointments. A tap-to-call button, WhatsApp link and email are also available for patients who prefer to speak to someone.
Trust signals run throughout: doctor profiles with GMC numbers, patient testimonials and video, a live Google reviews feed, and a simple three-step ‘How it Works’ guide. A prices page, FAQs, a blog written by the clinic’s doctors, opening hours, parking and accessibility details and an embedded map complete the picture. The site is responsive and quick to load on mobile.
Why it works
Patients arrive with a specific need and often want to book the same day. Clear categories, a search box and booking embedded in the page mean they can do that without leaving the site or phoning during working hours.
Regulatory badges, doctor credentials and reviews answer the trust question before it is asked, which matters more in private healthcare than in almost any other sector.
The result
The Doctors Practice now has a clean, user-friendly website that helps patients find the right service across a broad menu of GP, diagnostic and aesthetic treatments, see the clinic’s credentials and reviews, and book an appointment online, by phone or by WhatsApp.
Frequently asked questions
Do you work with other GP practices and private clinics?
Yes. We build websites and run SEO and Google Ads for private GPs, dentists, clinics and aesthetics practices across the UK, and we are used to the trust and compliance needs of healthcare.
Can you integrate our booking system?
Yes. We can embed booking systems such as Semble and most other healthcare booking platforms directly into the site, so patients book without leaving the page.
How do you handle a very large list of services?
We group services into clear categories with a page for each, add site search, and design the navigation so a patient can reach any service in a couple of clicks.
Can the clinic update prices and services itself?
Yes. The site runs on WordPress, so prices, services, doctor profiles and blog posts can be edited without a developer.
Can you help us get more patients through Google?
Yes. We run SEO and Google Ads for healthcare clients on rolling monthly terms with no long contracts, and offer a free audit to start.
