Millet is a London firm of chartered accountants and statutory auditors that works with growing businesses across technology, media, recruitment, ecommerce and other sectors. They needed a professional website that explained their services and built trust with prospective clients before the first conversation. We designed and built it as a web design project.
The brief
Businesses choosing an accountant or auditor are looking for competence and reassurance. The firm wanted a site that presented its chartered status, audit registration and fixed-fee approach clearly, without the clutter and jargon common on accountancy websites.
The brief was a clean, professional site that showcased the services, explained why clients choose the firm and made getting in touch simple. It also had to carry the regulatory and accessibility information a registered audit firm is expected to publish.
What we did
We designed a restrained, professional site with a clear hierarchy. The home page introduces the firm and its focus on sound advice and service, then sets out the core offering, statutory audit, ongoing accountancy work built on long-term relationships, and fixed-fee pricing shaped around each client’s needs.
The sectors the firm has experience in, fintech, edutech, biotech, technology, media, recruitment, ecommerce, charities and professional services, are listed so a prospect sees their own industry reflected. A Why choose us section and space for client testimonials provide the reassurance a buyer of professional services wants.
Contact us and Learn more actions sit in the header and throughout the page, and the firm’s regulatory information, ICAEW audit registration and company details, is presented properly in the footer along with accessibility and privacy pages.
Why it works
For a professional services firm, less is more. A calm design, plain language and the right credentials in the right places signal competence more effectively than a busy site full of stock imagery.
Naming the sectors the firm knows well helps a prospect self-qualify, and the consistent contact prompt means the next step is never in doubt.
The result
Millet now has a professional website that presents its audit and accountancy services, its fixed-fee approach and the sectors it specialises in, with the credentials and contact route a prospective client needs to get in touch with confidence.
Frequently asked questions
Do you build websites for accountants and professional services firms?
Yes. We work with accountants, solicitors, consultants and other professional services firms, and understand the need for a site that builds trust quietly.
How long does a professional services website take?
A site of this size is usually live within a few weeks of design sign-off, depending on how quickly content is agreed.
Can the firm update the site itself?
Yes. Service pages, testimonials and news can all be edited in-house, and we offer ongoing support on rolling monthly terms.
Can you handle regulatory and accessibility requirements?
Yes. We make sure regulatory statements, privacy and accessibility pages are in place and that the site meets good accessibility practice.
Do you work with London firms?
Yes. We have a presence in London as well as Birmingham and work with clients across the UK. We offer a free consultation to start.
