An architecture firm with 25 years of work behind it was barely visible in search. The portfolio was strong but the website was not being found for the services and locations that mattered. We ran a structured SEO programme that increased organic clicks by 214%, took more than 40 keywords into the top five and gained over 5,000 ranking positions.
The brief
The firm had decades of completed projects and a good reputation with past clients, but new enquiries depended almost entirely on referrals. People searching for an architect in its area were finding competitors first.
The brief was to make the website reflect the depth of the firm’s experience and to get it ranking for the searches that bring in new residential and commercial work.
What we did
We began with a technical audit and keyword research, mapping the services the firm offered and the areas it worked in against what people actually search for. That produced a clear set of target terms across service, location and project-type searches.
The site’s service pages were rewritten and expanded, and the project portfolio was restructured so that each project supported the relevant service and location terms rather than sitting in an unlabelled gallery. Twenty-five years of work became an asset for search as well as for credibility.
Technical issues affecting crawling and speed were fixed, metadata was rewritten across the site, and internal linking was improved so authority flowed to the pages that needed to rank. We tracked rankings, clicks and enquiries throughout and reported monthly. The firm’s long history was also woven into the About content, giving the site a story that both visitors and search engines could recognise.
Why it works
Established firms often have everything search engines want, in the form of real projects and real expertise, but presented in a way that cannot be found. Structuring that content around how people search unlocks it.
Service and location pages supported by a well-organised portfolio are precisely what Google looks for when ranking a local professional practice.
The result
Organic clicks increased by 214%, more than 40 keywords now sit in the top five positions and the site gained over 5,000 ranking positions, putting the firm in front of people searching for an architect rather than relying on referrals alone.
Frequently asked questions
Do you do SEO for other architecture and design practices?
Yes. We work with architects, interior designers and other professional practices across the UK from Birmingham and London.
What does SEO for an architecture firm involve?
Research into the service, location and project-type searches that bring enquiries, restructuring the portfolio and service pages around them, technical fixes, and ongoing content and link work, all tracked and reported monthly.
Can our existing portfolio be used?
Yes, and it is usually the biggest asset. Completed projects, properly labelled and written up, give the site exactly the content search engines reward.
How long does it take to see rankings move?
Technical fixes and rewritten pages can show movement within a few months, with rankings continuing to build over time.
Is there a long contract?
No. SEO is on rolling monthly terms with no long contracts, and we offer a free audit to start.