An online home-improvement retailer wanted to cut its reliance on paid ads and build a durable stream of organic sales. Thin content, weak internal linking and technical issues were capping its rankings.
We rebuilt the site architecture, optimised category and product pages around high-intent buying keywords, resolved crawl and indexation problems, and earned authoritative links.
The result: more than 3,300 online orders traced to organic search and £270,000+ in revenue, with organic now the store’s biggest sales channel.