Catalog360 is a cloud-based e-procurement platform offering end-to-end procure-to-pay tools to enterprise organisations and their suppliers. They needed a clear, professional website that explained a complex product to buyers and suppliers alike and generated demo requests. We designed and built it as a web design project.
The brief
Procurement software has two audiences with different questions. Buying organisations want to understand the marketplace, approvals, budgets, reporting and integration with their finance systems. Suppliers want to know how they receive orders, confirm shipments and invoice. The previous site did not separate those journeys clearly or explain the platform in plain terms.
The brief was a professional site that made the platform easy to understand, spoke to both buyers and suppliers and led enterprise prospects to request a demo.
What we did
We organised the site around the two audiences, with a Buyers page covering the buyer-side tools and a Suppliers page for the supplier portal, alongside an Overview, About, News and Contact. The home page walks through the platform’s benefits in order: a single marketplace, cost control through reports and dashboards, a familiar webshop-style interface, customisable approvals and workflows, budget and cost centre management, centralised catalogue data and search.
Further sections explain the breadth of the product catalogue, the five-way match, EDI integration with ERP and accounting software, asset management, supplier portal functions and buyer portal customisation, with the two pricing models described in plain language. The G-Cloud framework listing is highlighted for public sector buyers, and the sectors the platform serves, from hire firms and construction to healthcare and hospitality, are set out so prospects recognise themselves.
Request Demo is the primary call to action throughout, with a demo request form on the Buyers page, a Supplier Access route, a downloadable PDF overview and a substantial FAQ for existing users and prospects.
Why it works
Enterprise software sells on clarity. Breaking the platform into named modules with short explanations lets a procurement director or finance lead see quickly whether it fits, and the separate buyer and supplier routes mean neither audience has to wade through the other’s content.
A single, consistent demo call to action gives the sales team a clear source of qualified enquiries, while the overview PDF and FAQ support prospects who are still researching.
The result
Catalog360 now has a clear, professional website that explains its procure-to-pay platform module by module, serves buyers and suppliers with their own journeys, highlights its public sector framework listing and routes enterprise prospects to request a demo.
Frequently asked questions
Do you build websites for software and SaaS companies?
Yes. We work with software and technology businesses and are used to explaining complex products in plain language for a non-technical buyer.
Can a site serve two audiences, such as buyers and suppliers?
Yes. We build separate journeys for each audience so each one finds the content and calls to action relevant to them.
Can you integrate demo request forms with our CRM?
Yes. Forms can be connected to most CRM and marketing platforms so demo requests reach the sales team automatically.
How long does a site like this take?
A multi-section site for an enterprise product typically takes a few weeks from design sign-off, with content and stakeholder review being the main variables.
Can our team update the site?
Yes. Pages, news and FAQs are all editable in-house, and we offer support on rolling monthly terms if you would rather we handle updates.
