Permanently Defined is a permanent makeup and aesthetics business run by Stacey Cox, offering powder, microbladed, ombre and combination brows, eyeliner, lip blush and laser treatment. Stacey wanted a website that showed her work beautifully, backed up her credentials and turned visitors into consultation bookings. We designed and built a stylish site that does exactly that.
The brief
Permanent makeup is personal and the results are permanent, so clients research carefully before they commit. They want to see real results, understand each treatment and feel confident in the person holding the needle.
The site had to present each treatment clearly, show the awards and testimonials that establish Stacey’s credibility, and make booking a consultation the obvious action on every page.
What we did
We built a bespoke WordPress website with a hero video and a treatment-led structure. Each treatment has its own page: Eyebrows, with sections on powder brows, microblading, ombre and combination brows, plus Eyeliner, Lips and Laser Treatment. A Benefits page explains what permanent makeup offers, and an About Me page introduces Stacey.
Credibility is built in rather than bolted on. Award finalist placings from the National Beauty Awards and the UK Hair and Beauty Awards are displayed prominently, alongside a gallery of results and nine client testimonials that speak to the consultation and the outcome.
Practical pages cover pre-procedure advice, aftercare advice, booking terms, FAQs and location. ‘Book A Consultation’ buttons appear throughout and lead to the contact page, with a tap-to-call number and email for clients who prefer to speak directly. The site is responsive and designed to look as good on a phone as on a desktop, which is where most of its visitors are.
Why it works
In beauty, the gallery and the reviews do the selling. A site that leads with results and lets the awards and testimonials confirm them gives a nervous client the confidence to book.
Pre-procedure and aftercare pages also answer the questions clients ask before and after a treatment, which saves time and shows the professionalism of the business.
The result
Permanently Defined now has a stylish website that showcases each treatment, presents awards, gallery and testimonials to build credibility, and gives clients a clear route to book a consultation.
Frequently asked questions
Do you build websites for other beauty and aesthetics businesses?
Yes. We work with salons, clinics, permanent makeup artists and aesthetics practitioners across the UK from Birmingham and London.
Can the site include a gallery and video?
Yes. Galleries of results and embedded video are standard in our beauty builds, and you can add new images yourself as your portfolio grows.
Can clients book online?
Yes, if you want them to. We can add an enquiry form, a consultation request form or integrate a booking system such as Fresha or Timely, depending on how you run your diary.
Is the site easy to update?
Yes. Treatments, prices, gallery images and testimonials can all be edited in WordPress without a developer.
Can you help with Google as well?
Yes. We offer local SEO and Google Ads on rolling monthly terms, with no long contracts, and a free audit to start.
