Hatton James Legal is a specialist employment, corporate and commercial law firm with offices in Birmingham, Solihull, London and Walsall. We designed and built a professional website that presents the firm’s expertise to both employers and employees and ranks top of Google across the West Midlands.
The brief
The firm acts for two audiences with opposite needs: employers who want reliable, budgetable advice on their obligations, and employees who need representation on grievances, dismissals and settlement agreements. The site had to speak to both without confusing either.
The brief was a professional, jargon-free website that made the firm’s experience and locations clear, gave each audience its own route in, and converted visitors into calls and online enquiries.
What we did
We built the site on WordPress with a structure that separates employer clients from employee clients. The employer side explains the sectors the firm acts for and its fixed-cost subscription service, while the employee side sets out the kinds of professionals the firm represents and the matters it handles.
The firm’s practice areas, its decades of employment law experience, its independent recognition and its approach are presented plainly, with client reviews placed to support the decision. Each of the four office locations is covered so the site is relevant to searches across the West Midlands and London.
A freephone number and an online enquiry form are repeated throughout so a visitor can make contact at the point they are convinced. The build includes the technical SEO foundations and location signals that have helped the firm reach the top of Google across the region.
Why it works
Separate employer and employee routes mean every visitor reads content written for their situation, which builds confidence faster than a generic practice page.
Clear location coverage and sound technical foundations give a regional firm what it needs to rank locally, and a repeated, simple contact route makes sure that visibility turns into enquiries.
The result
Hatton James Legal now has a professional website that presents its employment, corporate and commercial expertise to employers and employees separately, covers its four offices, and ranks top of Google across the West Midlands. Visitors can call the freephone number or make an online enquiry from any page.
Frequently asked questions
Do you build websites for other law firms?
Yes. We work with solicitors and legal practices across the UK from our Birmingham and London offices, and we can show relevant examples.
How do you help a law firm rank locally on Google?
Through sound technical SEO in the build, clear location and practice area pages, and ongoing SEO where needed. We offer a free audit to see where a firm stands.
Can the site serve both business and individual clients?
Yes. We structure the site so each audience has its own route and content, with shared trust signals such as reviews and accreditations.
Is the site easy for the firm to update?
Yes. Pages, practice areas, reviews and news are editable in WordPress, and we provide a handover.
Do you also run Google Ads for law firms?
Yes. We are a Google Partner and run Google Ads on rolling monthly terms with no long contracts.
