Savona Dental is a family-run private dental practice in Canary Wharf, London, offering everything from routine care and sedation to Invisalign, implants, cosmetic dentistry and facial aesthetics. The practice wanted a polished website that reflected the calibre of its clinic and turned interest into online bookings. We designed and built a site that showcases the full range of treatments and makes booking simple.
The brief
Canary Wharf is a competitive place to run a private practice. Patients are busy professionals comparing several clinics on their phones, and they decide quickly based on how a practice presents itself. The website had to look and feel like the clinic: calm, modern and confident.
It also had to carry an unusually broad treatment list. General dentistry, sedation, specialist work, orthodontics, implants, cosmetic treatments and facial aesthetics all needed their own place without the site feeling crowded, and the route to booking had to be obvious from every page.
What we did
We built the website design around a clear treatment structure. Services are grouped into General, Sedation, Specialist, Orthodontics, Missing Teeth, Cosmetic and Facial Aesthetics, with each treatment on its own page, from check-ups and hygiene through to Invisalign, Angel Aligners, same-day implants, All-on-4, composite bonding, veneers and skin treatments. A visitor researching one treatment lands on focused content and a clear next step.
The site includes Why Choose Us with the team and blog, a New Patients section, a Gallery, Fees, Insurance and Referrals pages, and Contact, so the questions a prospective patient has before committing are all answered. Finance options and a personalised quote offer are presented upfront, which matters for higher-value treatments.
Booking is handled through an online booking link to the practice’s system, with phone, emergency number, email and WhatsApp available throughout for anyone who prefers to get in touch directly. Opening hours and the clinic’s address are easy to find. The site is built to load quickly and work cleanly on mobile, where most of its patients will first see it.
Why it works
The design does the first job a private practice website has to do: it makes the clinic look worth choosing. From there, the treatment structure lets each patient find exactly what they came for, and the consistent booking call to action means they never have to search for how to take the next step.
Giving every treatment its own page also gives the practice a strong foundation for search visibility in a crowded London market, and makes it straightforward to add or promote treatments over time.
The result
Savona Dental now has a polished website that presents the practice and its full range of treatments clearly, answers new patient questions around fees, finance and insurance, and drives visitors toward online booking from every page.
Frequently asked questions
Do you work with other dental practices?
Yes. We design websites and run SEO and Google Ads for dental practices across the UK, including private, cosmetic and specialist clinics, from our Birmingham and London bases.
Can the site link to our online booking system?
Yes. We can integrate or link to the practice management or booking system you already use, so patients can book online without any change to your workflow.
How many treatment pages do we need?
Ideally one for each treatment you want patients to find you for. Individual pages give patients focused information and give you a better chance of ranking for that treatment.
Can we show fees and finance options on the site?
Yes, and we recommend it. Clear fees and finance information build trust and reduce the number of enquiries that go nowhere.
Can you help us compete for patients in a busy area?
Yes. We offer SEO and Google Ads on rolling monthly terms with no long contracts, and we are a Google Partner. A free audit shows where the opportunities are.
