A B2B telecoms and connectivity provider was almost invisible in organic search for its core services, relying on referrals and outbound sales. We mapped its services to the way buyers search, rebuilt the service pages around those terms and ran a steady link-building programme, producing more than 52,000 visitors a year from Google and page-one rankings across its priority services.
The brief
The company had a capable service range but described it in its own language rather than the language of the people buying it. Service pages were thin, the structure did not match how IT managers and business owners search, and the site had little authority to compete with national providers.
The brief was to make organic search a dependable source of inbound enquiries so that growth was no longer tied to the size of the sales team.
What we did
We began with research into how buyers actually search for business connectivity, phone systems and related services, then mapped each of the company’s services to those terms. Where one service was searched for in several ways, it got the pages it needed rather than one catch-all.
The service pages were rebuilt with clear explanations, the questions buyers ask, and strong calls to enquire, with the technical SEO work done at the same time: page structure, internal linking, speed and structured data. Tracking was set up so enquiries could be attributed to organic search.
A steady link-building programme ran alongside, earning relevant links month by month so the rebuilt pages had the authority to climb. Rankings for the priority services were tracked and reported throughout.
Why it works
Service pages written in the buyer’s language, one page per real search intent, is the foundation of B2B SEO. Without it, link building has nothing to lift.
Consistent authority building over months, rather than bursts, produces rankings that hold. Page-one positions for the services a company actually sells are what turn search into a sales channel.
The result
The site now attracts more than 52,000 visitors a year from Google, traffic that would cost over £130,000 to buy through Google Ads, and holds page-one rankings across the company’s priority services. Organic search is now a dependable inbound channel alongside referrals and outbound sales.
Frequently asked questions
Do you work with other B2B and telecoms companies?
Yes. We run SEO for B2B service businesses across the UK from Birmingham and London, and we are used to longer, considered buying cycles.
What does SEO for a B2B service company involve?
Research into how buyers search, service pages rebuilt around those terms, technical fixes, ongoing content and link building, with rankings and enquiries reported monthly.
How do you value organic traffic?
We compare it with what the same visits would cost through Google Ads, which gives a straightforward figure for what the SEO work is worth.
How long does it take to reach page one?
It depends on competition and the starting point. Movement is usually visible within months, and the stronger positions build over time as authority grows.
Do you require a long-term contract?
No. We work on rolling monthly terms with no long contracts, and a free audit is the usual first step.