The Stratford Park Hotel and Golf Club is a countryside venue near Stratford-upon-Avon combining a hotel, an eighteen-hole golf course, a restaurant and a wedding and events barn. A venue with that many sides needs a website that serves golfers, hotel guests, diners, couples and corporate planners without confusing any of them. We designed and built a site that brings the whole estate together and routes each visitor to the right booking.
The brief
Most venue websites are built for one thing. Stratford Park is a hotel, a golf club with members and visitors, a restaurant serving Sunday lunch and afternoon tea, a wedding venue and a corporate events space. Each audience arrives with a different question and a different booking in mind.
The brief was a site that presented the estate as one place with one character, while giving each audience a clear path, and that handled the practical complexity of multiple booking systems for rooms, tables, golf and gift vouchers.
What we did
We organised the website design around the main things people come for: Stay, Dine, Golf, Weddings, events, what’s on, gift vouchers and tickets, and Contact. Stay covers the hotel rooms and golf breaks, including the stay and play package. Dine presents the No.19 restaurant with Sunday lunch, afternoon tea and private dining. Golf covers the championship course, the driving range, membership, society days and visitor information.
Weddings are presented through the oak-beamed barn with tailored packages, linked to the barn’s own dedicated site, and separate pages cover meetings and corporate events and parties. A Latest section promotes what’s on, and About, News, Careers and Gallery pages in the footer round out the picture of the venue.
Booking is handled by connecting each journey to the right system: room bookings, table reservations, golf bookings and gift cards each go to the appropriate platform, so a visitor never has to work out where to book. The site is built to look good on a phone, where a lot of golf and dining bookings happen, and the venue’s team can update offers, events and news themselves.
Why it works
The structure mirrors the way guests think. Nobody arrives looking for a hotel-golf-restaurant-wedding venue; they arrive looking for a room, a round, a table or a barn. Giving each of those its own clear route, under one consistent design, lets the site serve a varied audience without feeling fragmented.
Connecting each booking to its own system removes the friction that loses venue bookings. The visitor reaches the right form in one click, and the venue keeps the systems its teams already run.
The result
The Stratford Park now has a single website that presents its hotel, golf, dining, wedding and events offer coherently, gives each audience a clear path to the right booking system, and can be kept current by the venue’s own team.
Frequently asked questions
Do you build websites for other hotels, golf clubs and venues?
Yes. We work with hospitality businesses across the UK, including hotels, golf clubs, restaurants and wedding venues, from our Birmingham and London bases.
Can the site connect to our existing booking systems?
Yes. We can link each part of the site to the room, table, golf or ticketing system you already use, so bookings go straight into your existing platforms.
How do you handle a venue with several different audiences?
By structuring the site around what each audience is looking for, under one consistent design, so golfers, guests, diners and couples each find their route quickly.
Can our team update offers and events themselves?
Yes. Offers, events, menus and news can all be updated by your staff without a developer, and we are available for support.
What does SEO for a venue involve?
Typically dedicated pages for each offer such as weddings, golf breaks and dining, local search work including your Google Business Profile, and ongoing content. We offer SEO on rolling monthly terms with no long contracts, starting with a free audit.
