TJW Group is a family-run roofing, driveways and landscaping company based near Coalville, working across the Midlands. We rebuilt their website on our bespoke WordPress standard to give their SEO campaign a much stronger base and make it easy for homeowners to ask for a quote.
The brief
TJW were already an SEO client, but the old website was holding the campaign back: it was dated, hard to extend and did not make the most of the area pages and project work that local SEO depends on.
The brief was a fast, trustworthy site that made calling or requesting a quote effortless and could grow with new towns and new jobs every month.
What we did
We designed a confident homepage that leads with Trusted Roofers in the Midlands, a 5.0 Google rating from over 40 local customers, and clear reassurance: fully insured, free no-obligation quotes and photo and video updates as the work happens. Call and quote buttons sit in the header and hero.
Service sections cover roofing, driveways and patios and landscaping, each with its own pages. An Areas menu holds more than 30 town pages across Leicestershire, Derbyshire, Nottinghamshire and the M42 corridor, and an Our Work section turns real jobs into project pages such as flat roof repairs in Nottingham and re-felts in Loughborough.
The site is built so new area and project pages can be added in minutes, which is how the campaign keeps expanding into new towns.
Why it works
Homeowners choosing a roofer want proof they can trust the firm, so reviews, insurance and real project photos lead the page. Area and project pages give the site a relevant result for searches in each town TJW covers.
Because the theme makes new pages quick to add, the site can follow the campaign as the target areas change.
The result
TJW Group now has a modern, fast website that builds trust at a glance, makes quotes easy and gives its local SEO a page for every town and service that matters.
Frequently asked questions
Do you build websites for roofers and trades?
Yes. We build fast, trustworthy sites for roofers, builders, landscapers and other trades, with quote forms and call buttons built in.
What are area pages and why do they help?
Area pages are pages written for each town you cover. They give Google a relevant page for searches like roofers in a specific town.
Can you add our completed jobs to the website?
Yes. Project pages with photos show your work and help you rank for the jobs you do in each area.
Can you do SEO and ads for a trade business?
Yes. We run SEO, Google Ads and Facebook ads for trades alongside the websites we build.
